Marketing & Demographics Research

Methodology

Combining MarketGraphics® Housing and Subdivision Analysis data along with Claritas® Demographics, Zanola Company is able to locate and illustrate target market hot spots for new home buyers and retail buyers. The output provides a visual perspective of the projected growth and absorption in the surrounding area. Household information is broken down into detailed demographic information including different buyer profiles. Profiles will be organized by family makeup, age, education, income, buying preferences, and living habits.

Application

Zanola Company’s Demographics and Mapping services are utilized primarily to substantiate retail development or target specific retailers for a given site.